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  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Icon & text

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Course curriculum

  • 01
    Course Introduction
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    • Welcome!
    • Welcome To the Course
    • Introduction
    • About The Instructor
    • About The Instructor - Credentials
    • About This Course
    • Course Reading
    • What To Expect
    • How To Take This Course
    • The Positively Music Courses Linkedin Support Group
    • The Music Marketing Template
    • The Music Marketing Template Download!
    • Worksheets
    • Section One Summary
  • 02
    Campaign Basics
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    • Understanding Situational Analysis
    • Course Activity - Competitor Analysis Worksheet
    • The Process
    • Results
    • S.M.A.R.T Worksheet
    • Resources And Tools
    • Positioning
    • Positioning - Roger's Model
    • Positioning Questions Course Activity
    • Campaign Themes
    • Campaign Themes Brainstorm
    • Section Two Summary
    • Quiz On Campaign Basics
  • 03
    Offline Marketing
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    • About Offline Marketing
    • Media Consumption Exercise
    • Print Promotions
    • Call To Action
    • Call To Action Brainstorm
    • TV Promotions
    • TV Promotions - Extra Links
    • Radio Promotions
    • Radio Promotions - Extra Links
    • Section Three Summary
    • Section Three Summary - Extra Links
    • Quiz On Offline Marketing
  • 04
    Digital Music Marketing
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    • About Digital Music Marketing
    • Digital Music Marketing Exercise - Defining The Problem
    • Defining The Problem - Extra Information
    • Digital : Email
    • Basic Guide To Email Marketing
    • Digital : Advertising
    • Digital Advertising - Extra Information
    • Digital : Social Media
    • Digital : Social Media - Blog Posts To Read
    • Digital : Mobile Marketing
    • Digital : Mobile Marketing - Extra Reading
    • The Street Team
    • The Street Team Person Spec and Task Management Resource
    • Digital Music Marketing - In Session Part One FREE TRIAL
    • Digital Music Marketing - In Session Part Two
    • Digital Music Marketing - In Session Part Three
    • Section Four Summary
    • Quiz On Digital Music Marketing
  • 05
    Campaign Management
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    • About Campaign Management
    • Campaign Management Resources
    • Scheduling
    • Scheduling Template
    • Budget
    • Hubspot - How To Manage Your Marketing Budget With Free Templates
    • Measurement
    • Latest Trends
    • Section Five Summary
    • Quiz About Campaign Management
  • 06
    The Music Marketing Plan
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  • 07
    Course Wrap Up
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    • Learning Summary
    • Asking For Help Online
    • Office Hours
    • Online Group and More Reading
    • Final Notes, Contact, Thanks and Goodbye
    • udemypositivelymusic

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